Directions by Road from the M5
Approach Worcester on the A44 from Worcester South junction on the M5,
which is junction 7.Use this regardless of whether you are approaching
from the North or South of the M5 motorway.
Follow the A44 into the town centre (there are a number of roundabouts
but just continue towards the city centre). As you pass through the
second set of lights, on your left you will see Skellerns Motorcycles.
Keep to the right hand lane. You will see the Cathedral in front of
you, to your left. At the next traffic lights turn right into the City
Walls Road - this is a filter lane so take note and wait for the filter
arrow to illuminate. Pass the Fownes Hotel on your right and at the
next roundabout (Jaguar Dealer) turn right (singposted Shrub Hill Station).
At the next round about, turn left before Block Buster Video and
continue to the traffic lights (Courts on your immediate right). Turn
left and immediately right into Lowesmoor Wharf.
As you go through the gate keep to the right past Clearlight Electrical
Wholesalers and Bathroom.com on your left, go round the corner to your
left. In front of you to your left is Schenck Test Automation. Pass
through the gateway to the right of this building. Park if possible
to the left in the parking area shown.
You will see a sign for 'The IT Centre' - walk under the boardwalk and
immediately on your left is the entrance to AIIM Europe. Ring the door
call.