AIIM Essentials

Introduction to Web Analytics Technology Elearning Bundle

To book:

Download a booking form and fax back to +44 (0) 1905 727609

Overview

(4 online modules)

This course will provide you with a thorough grounding in Web Analytics technology. It will enable you to identify your own requirements more clearly, understand how various Web Analytics services work, and differentiate among alternate architectures and approaches.

Outline

Modules covered in this course:

• Web Analytics Business Case & Scenarios
• Core Architectures & Technical Services
• Web Analytics Business Services
• Selecting & Implementing Web Analytics

AIIM Essentials Introduction to Web Analytics Technology Product Sheet

Who should take this course

• Business Intelligence and Data Warehouse specialists -- to learn what data can be gleaned (and how) from the web side of the enterprise
• Website Managers -- to learn how to contrast different approaches avoid common pitfalls in implementing and optimizing web analytics technology
• Web and Online Marketing Managers -- to understand how the varying analytics technologies really work, and how to better leverage marketing value, including how best practices for exploiting emerging opportunities in video, mobile, and Web 2.0 analytics.
• Enterprise data architects -- to understand trade-offs and learn best practices in analytics architectures and systems integration
• IT managers -- to understand the marketplace, as well as key security and scalability concerns
• Webmasters -- to learn what additional value they could receive -- at pitfalls to encounter -- upgrading from a free web analytics service
• Marketing Directors -- to articulate the business case for improved analytics and confidently discuss options with tech teams
• Consultants -- to understand how to improve web analytics implementations
• Anyone considering implementing or upgrading existing Web Analytics technology

What's not covered

• Training in how to implement any individual analytics tool

Course content developed by CMS Watch. www.cmswatch.com

Pricing

Pricing for Introduction to Web Analytics Technology Elearning Bundle - Online

Group Discounts

Groups of 10+ professionals from one organization may qualify for a group discount. Volume discounts and site licenses are available for companies, user groups, and professional associations. For information about group discounts, please email training@aiim.org or call +1 301.755.2614 or +44 1905.727613.

Payment Terms and Conditions

1. Liability for payment of fees arise at the time of booking. Where a cancellation in writing is made 28 days or more prior to the start of the program a refund or credit note will be issued for 75% of the course fee. After this time, liability for the full amount remains.

2. In all cases of accepted and acknowledged company purchase order payments, payment must be made in full prior to the start of the program.